Google-owned YouTube Shorts is fast catching up and the company has seen encouraging results in its initial monetization efforts on the short-video making platform.
Philipp Schindler, senior vice president and chief business officer at Alphabet (Google’s parent company), said users are watching a lot of short-form videos and they are watching it on multiple platforms, including YouTube.
“We’re seeing good user engagement on YouTube,” Schindler said during a call with analysts on Tuesday. The early results of the monetization of shorts are also encouraging and we are excited about the opportunities here. We are excited about the opportunity, he said.
YouTube Shorts is now viewed by over 1.5 billion signed-in users each month, with over 30 billion views per day. In the April-June period, YouTube TV crossed 5 million subscribers, including trailers.
Sundar Pichai, CEO of Alphabet and Google, said, “There is also a lot of buying potential on YouTube. Just last week, we announced a partnership with Shopify. This will help creators easily connect their stores to YouTube and enable purchases in their live streams and videos. YouTube ad revenue was $7.34 billion in the company’s June quarter.
