Who is Bernhard Arno who has overtaken Elon Musk to become the richest man in the world?
American businessman Elon Musk, who became the richest man in the world on the strength of Tesla and SpaceX, has received a big shock after buying the micro-blogging website Twitter.
Elon Musk is no longer the richest man in the world. And his place has been taken by a person about whom people do not know much.
According to Forbes and Bloomberg, French businessman Bernard Arnault has become the world’s richest man with a net worth of $171 billion.
At this time, Elon Musk’s wealth is 164 billion dollars.
On the third number is the Indian businessman Gautam Adani whose wealth is 125 billion dollars. At the same time, Jeff Bezos and Bill Gates are on the fourth and fifth place.
Who is Beirnar Arno?
Bernard Arnault is a French businessman who is the chairman of the LVMH Group. The group has more than seventy companies that sell luxury products worldwide.
These include luxury clothing companies Louis Vuitton and Fendi, makeup products selling Fenty Beauty and wine selling company Dom Perignon etc.
These are the companies that are known to sell the most expensive luxury products around the world.
Not only this, these are also the companies where world-renowned designers like Marc Jacobs, Virgil Abloh, Raf Simons and Phoebe Philo have earned their name.
Bearnar Arno earlier became the subject of discussion in 2019 when he bought the famous American jewelry brand Tiffany.
At that time, Arno’s total wealth was 106.9 billion US dollars, which has now increased to 170 billion US dollars.
The godfather of the luxury industry According to the American magazine Forbes, Bernhard Arno is called the Godfather of the modern luxury industry worldwide.
Today, there are wearers of other brands including the French company Louis Vuitton in cities from India to China and America and Africa.
The New York Times has written in one of its articles that the idea of starting this industry belongs to Beyner Arno.
According to this article, ‘Beirnar Arno’s father earned money from the construction business. But Beirnar Arno recognized at an early age that by professionalizing family companies that manufacture products like wear-wear, their scattered energies can be consolidated into one group. He says that when he arrived in New York in 1980, in a conversation with a cab driver, he came to know that the driver did not know de Gaulle. But he knew about ‘Dia’. At that moment, the idea of building an empire was born in his mind.
Learned from America, earned in Europe
Bernhard Arno learned the tricks of the business world in America and applied them to the European business world.
First, in 1985, he bought Boussac, a bankrupt textile company from the French government.
An old French brand Dea was also included in this company. It was the same French brand that American cab drivers were familiar with.
Bernhard Arno sold most of Bousek’s properties. But kept Dea with him.
According to the New York Times, in the year 1989, he made a hostile takeover of the LVMH group in such a way that he was given the nickname ‘The Wolf in the Cashmere Coat’ i.e. being a wolf in a coat made of cashmere cloth.
