Tesla’s loyal customers are alienating: Musk’s aggressive behavior on Twitter may affect Tesla car sales
Tesla, the world’s most valuable car company, has a growing list of problems. Production problems in some countries, increased competition, declining stock prices and CEO Elon Musk’s focus elsewhere are driving Tesla’s loyal customers away.
Leading analysts and investors question whether Tesla will be able to maintain its dominance of the electric vehicle market. The survey found that Musk’s behavior on Twitter has hurt Tesla’s brand among liberals and liberals. The main cause of concern for investors is Elon Musk. The Twitter purchase puts Musk’s role at a critical juncture at Tesla. Tesla is finding it difficult to ramp up production at its new factories in Austin, US and Berlin, Germany. Tesla’s factory in Shanghai, China has been forced to close repeatedly due to Covid restrictions. Rising interest rates and the shadow of recession are reducing the demand for Tesla vehicles. Chaos, layoffs at Twitter have damaged Musk’s reputation as a genius. His acidic tweets have also threatened to alienate potential customers. Musk demanded the prosecution of America’s leading infectious disease expert, Dr. Anthony Fauci. In a tweet, he has accused Democratic Senator Elizabeth Warren of harming America. According to research firm Morning Consult, survey data indicates that Musk’s behavior has damaged Tesla’s brand among liberals. Tesla’s rating among the public fell from 31 points earlier this year to 10 percent at the end of November.
On the other hand, Tesla’s rating among Republican supporters has increased from 21 to 27 points. According to the firm, this is due to Musk raising some liberal issues. Analyst Jordan Marlatt says, Tesla is becoming a discriminating brand. This will have serious consequences for Tesla in the future. Tesla is the leader in electric vehicle sales in Germany, but other companies are also making progress. A survey by PULS, a market research firm in Nuremberg, Germany, found that half of people considering buying a new car say they will no longer consider Tesla because of Twitter. The company conducted a survey of 1010 people in the first week of December.
Challenges from other companies
In the US, electric vehicles from Ford, General Motors and Hyundai are giving Tesla a strong competition. Competition will increase with the arrival of Cadillac Lyric and Nissan Aria models. In China, Tesla is facing a challenge from local company BYD. In Europe, Volkswagen and its subsidiary Audi are selling more electric cars than Tesla.
