X Marks the Spot: Twitter’s Symbolic Logo Change Takes Center Stage
Twitter has unveiled a new logo, replacing the iconic blue bird with a white X on a black background, as part of the company’s rebranding as “X.” The company’s website showcased the new logo, but its URL and “Tweet” button remained unchanged. Some users also spotted a blue version of the X logo, indicating that the rollout might not be finalized yet.
Elon Musk, the owner of Twitter, along with the company’s CEO, revealed the new logo and announced that the company would be renamed as X. They plan to expand into payments, banking, and commerce. Twitter was founded in 2006 and derived its name from the sound of birds chattering. The company has used avian branding since its early days when it purchased a stock symbol of a light blue bird for $15.
Musk changed his profile picture to the new logo and updated his Twitter bio to “X.com,” which now redirects to twitter.com. He envisions the future X platform to be an “everything app” powered by AI, connecting people in new and innovative ways. The platform could serve as a social media platform while also incorporating messaging and mobile payments.
Since Musk’s acquisition of Twitter last October for $44 billion, the platform’s advertising business has faced challenges due to changes in management and content moderation, leading to a search for new revenue streams. Musk plans to introduce payments and commerce features on the platform. The move towards X represents Twitter’s broader scope, aiming to become a global marketplace for ideas, goods, services, and opportunities.
