LinkedIn’s Latest Experiment Testing Ad Product for Video Streaming Services
LinkedIn Develops Video Advertising Product to Target Users on Streaming Services
LinkedIn, owned by Microsoft Corp, revealed on Thursday that it is in the process of developing a video advertising product, enabling marketers to reach users of the professional networking platform while they consume content on streaming services.
This strategic move by LinkedIn follows the introduction of AI-powered features aimed at assisting advertisers in crafting compelling ad content. The objective is to expand the platform’s advertising business, particularly during a period of economic uncertainty that has impacted advertising budgets.
“In-stream video ads have the potential to revolutionize how brands and buyers connect with and captivate their audiences,” stated Penry Price, Vice President of Marketing Solutions at LinkedIn, in an interview with Reuters.
LinkedIn’s revenue for the trailing 12-month period exceeds $14 billion, with an 8% year-over-year increase in revenue as of the third quarter of fiscal year 2023.
The company’s revenue streams primarily stem from ad sales and subscriptions catering to recruiters, job seekers, and sales professionals.
