Google Empowers Advertisers with New AI-Driven Automation Features
Google Unveils AI-Powered Features to Optimize Ad Placements for Brands
Alphabet’s Google announced on Wednesday the launch of two new artificial intelligence (AI)-powered features designed to assist advertisers in identifying the most effective ad placements across the company’s services.
In recent months, AI has taken center stage in the tech industry, with Google and other companies introducing innovative chatbots capable of engaging in open-ended conversations. Now, this technology is being harnessed to cater to advertisers, who play a vital role in driving revenue for these companies.
While Google has previously introduced AI tools for advertisers, it is now leveraging this technology to help brands achieve more precise goals for their ads.
The first feature, named “Demand Gen,” utilizes AI to strategically place photo and video ads from advertisers across multiple products such as Gmail, the YouTube feed, and Shorts—the platform’s answer to the popular short-form video app TikTok. By removing the burden of deciding where to place ads, AI aims to discover placements that are visually appealing, immersive, and captivating, according to Vidhya Srinivasan, Google’s Vice President and General Manager of Advertising.
The second feature utilizes AI to identify optimal ad placements that maximize video views for brands, as stated by Google.
Preliminary testing indicates that brands using the new tool have experienced an average increase of 40% in video views, as reported by Srinivasan.
By automating certain aspects of the advertising process, AI empowers advertisers to allocate more time and resources to refining their marketing strategies and storytelling, Srinivasan added.
These AI-powered features mark Google’s continued commitment to enhancing the efficiency and effectiveness of advertising campaigns through innovative technologies.
